#COOLER SCREENS CNN TV#

Avakian said the company aims to bring its digital displays to a broad range of retailers including those in beauty, consumer electronics and home improvement.Ī Walgreens spokesperson said in an email that Walgreens is “committed to exploring digital innovation in effort to deliver new and different experiences for our customers.” “I hope that we will one day be able to expand across all parts of the store,” said Cooler Screens co-founder and CEO Arsen Avakian in an interview with CNN Business.Ĭurrently the startup has about 10,000 screens in stores, which are viewed by approximately 90 million consumers monthly, according to the company. (CVS), GetGo convenience stores and Chevron Several other major retailers are launching their own tests with Cooler Screens, including Kroger (WBA) began testing the screens in 2018 and has since expanded the pilot to a couple thousand locations nationwide. (WBA) and Cooler Screens are pushing forward. For this type of utilitarian-related setting, people like their certainty and simplicity.” Sevilla doesn’t believe consumers are looking for novelty when they visit a grocery store: “We all love to get into a supermarket and know exactly what we’re getting. They’re not always seeking excitement,” said Julio Sevilla, an associate professor of marketing at the University of Georgia who studies consumer behavior.ĭigital screens, he said, can add uncertainty and physical barriers to a simple and literally transparent process: reaching into a glass fridge. “People really appreciate their routines. But many consumers aren’t eager to change their habits - and they certainly aren’t used to watching freezer-display ads. Retailers are eager to add new experiences to their physical stores.

#COOLER SCREENS CNN TV#

“The digital cooler screens at Walgreens made me watch an ad before it allowed me to know which door held the frozen pizzas,” said someone on Twitter.Īnother echoed: NOBODY needs TV screen replacing doors in your cooler aisles…. “Who on God’s green earth thought this was a good idea?” “Why would Walgreens do this?” one befuddled shopper who encountered the screens posted on TikTok. Cooler Screens fridge doors shown at a Walgreens in Bridgeview, IL on February 7th 2022.

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